Our Story

It started, as most great things do, with a pug.

Pug Shack was born out of pure, unfiltered pug obsession, but also out of something bigger. In 2019, a routine physical turned into a prostate cancer diagnosis I didn't see coming. Since then, life has looked different: clinical trials, hard numbers, harder days, and a philosophy I now live by, WAHUWAN. We Are Here Until We Are Not. Carpe diem, basically, with a little more attitude. If you'd like to follow along or support the fight, you can visit my page here.

None of this happens without my wife, Michelle, whose steady love, patience, and support have carried me through every appointment, every setback, and every good day in between. She's the quiet strength behind this whole shop.

Somewhere in the middle of all that, Bindi came along, my 14-pound, incredibly opinionated pug, who has strong feelings about nap schedules, snack time, and being the center of attention at all times. She reminded me that joy doesn't wait for permission, and neither should I. So I built a brand around the thing that made me laugh every single day, even on the hard ones.

At Pug Shack, we make merch for the pug-obsessed, the ones who talk about their dog at every dinner party, who have approximately 4,000 photos of their pug on their phone, and who fully believe their pug understands every word they're saying (they do, by the way).

Every order from this shop is a small reminder to laugh loud, love hard, and not wait for a better moment. That's the whole point.

Welcome to the Shack. Bindi approves. 🐾